Public opinion and propaganda.


New York, H. Holt [1948] .

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HM 261 .D6 Off-site
Request
American
LIB stacks
HM261 .D6 Available Request
Catholic
Mullen Library stacks
HM261 .D69 Available Request
George Mason
Fenwick stacks
HM261 .D6 Available Request
Subjects Opinion publique.
Öffentliche Meinung.
Propaganda.
Propagande.
Public opinion.
Publieke opinie.
Description vii, 600 pages 22 cm
Copyright Date [1948]
Notes Includes bibliographical references (pages 559-586).
Contents The importance of people -- Social behavior: Stimulus and response ; Personality ; Drives ; Reward and punishment ; Habits ; Attitudes ; Knowledge -- The nature of public opinion -- The cultural background of public opinion: The cultural heritage ; Socialization ; Leaders ; Events -- The behavior of public opinion: Consistency ; Rationalization ; Displacement ; Compensation ; Projection ; Identification ; Conformity ; Simplification ; Principles of public opinion -- Sampling public opinion: The nature of the sample ; The method of specific assignment ; The method of quota control ; The size of the sample -- The mechanics of polling: The interview ; The existence of the attitude ; The nature of the question ; Constancy and reliability -- The evaluation of polls: Forecasting elections ; Forecasting public opinion and behavior ; The practical importance of polls ; The bandwagon effect of polls ; The analysis of results -- Intensive measures of public opinion: The panel ; The open interview ; Attitude scales ; Systematic observation ; Prolonged interviewing -- The importance of public opinion: The competency of public opinion ; Politics in a democracy ; Foreign policy ; Community customs -- The nature of propaganda: Education ; The scope of propaganda ; The propagandist's intention ; Types of propaganda ; Persuasion ; The analysis of propaganda --
The propagandist: Propaganda opportunities ; Propaganda proclivities ; The propaganda idea ; Professional pride ; Dogmatism ; Sincerity -- The content of propaganda: The institute for propaganda analysis ; The need for quantification ; The measurement unit ; The selection of categories ; The reliability of the analysis ; The validity of the conclusions -- The perception of propaganda: The size of the audience ; Stimulus intensity ; Perceptual repetition ; Stimulus context ; Auxiliary responses ; Perceptual variation ; Stimulus simplification -- Personality and propaganda: The composition of the audience ; Related responses ; Repetition and variation ; Auxiliary-related responses -- The learning of propaganda: Response strength ; Propaganda recognition ; Prestige and submission ; Counter-propaganda ; Reinforcement ; Recency ; Limitation ; Learning ability -- Propaganda and action: Urgency ; Indicated action ; Sampling actions ; Drive reduction ; Primacy -- The printed media: The social background of newspapers ; Newspaper propaganda ; Psychological techniques of newspapers ; Photographs, drawings, and cartoons ; Magazines ; Books ; Miscellaneous printed media -- Radio: Radio propaganda ; Psychological techniques ; Public address systems -- The media of sight and sound: Motion picture propaganda ; Psychological techniques of motion pictures ; Plays ; Meetings ; Rumors ; Parades -- The value of analysis: The complexities ; The analytic attitude ; Evaluation.
Network Numbers (OCoLC)967680
(OCoLC)ocm00967680
WorldCat Search OCLC WorldCat
WorldCat Identities Doob, Leonard W. 1909-2000.
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