Life style and psychographics. Edited by William D. Wells.


[Chicago] American Marketing Association [1974] .

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HF 5415.2 .W445 Off-site
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Subjects Attitude (Psychologie) -- Tests.
Attitude (Psychology) -- Testing.
Attitude (psychologie) -- Essais.
Lebensstil.
Market segmentation.
Marketing -- Recherche -- Essais.
Marketing -- Recherche.
Marketing research.
Psychographics.
Psychographie.
Segmentation du marché
Segmentation du marché.
Description viii, 363 pages illustrations 24 cm
Copyright Date [1974]
Notes Includes bibliographical references.
Network Numbers (OCoLC)958778
(OCoLC)ocm00958778
WorldCat Search OCLC WorldCat
WorldCat Identities Wells, William D.
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