cover image

The information seekers; an international study of consumer information and advertising image [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.

; Becker, Helmut, 1937- joint author ; Engledow, Jack, 1931- joint author
Cambridge, Mass., Ballinger Pub. Co. [1974, c1975] .
ISBN 9780884102656, 0884102653

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HC110.C6 T47 Off-site
Request
Georgetown
Off-Campus Shelving
HC110.C6 T47 1975 Available Request
Howard
Business Library stacks
HC110 C6 T47 1975 Available Request
Business Library stacks
HC110 C6 T47 1975 Available Request
Other Authors Becker, Helmut, 1937-
Engledow, Jack, 1931-
Subjects Advertising.
Consumer education -- Germany (West)
Consumer education -- United States.
Consumer education.
Consumers -- Germany (West)
Consumers -- United States.
Consumers.
Germany (West)
United States.
Description xxx, 373 p. illus. 24 cm.
Notes "Published in cooperation with Consumer Research Institute."
Bibliography: p. 365-367.
Geographic Area Germany (West)
United States
Network Numbers (OCoLC)ocm00922714
(OCoLC)922714
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks