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New models for mass communication research. Peter Clarke, editor.


Beverly Hills, Sage Publications [1973] .
ISBN 0803902018

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Other Title New models for communication research
Subjects Aufsatzsammlung.
Communication -- Recherche.
Communication -- Research -- Methodology.
Mass media -- Research -- Methodology.
Massenmedien.
Médias -- Méthodologie.
Series Sage annual reviews of communication research ; v. 2.
Description 307 pages 24 cm.
Copyright Date [1973]
©1973
Notes Half title: New models for communications research.
Includes bibliographical references.
Also issued online.
Contents Application of signaled stopping technique to communication research -- Community issues, conflict, and public affairs knowledge -- Decision-making and mass communication : a conceptual and methodological approach to public opinion -- Children's information processing of television advertising -- Marketing communication and the hierarchy-of-effects -- Coorientational states and interpersonal communication -- Instrumental utilities and information seeking -- A conceptual model of information seeking, avoiding, and processing -- Information processing and persuasion : counterarguing behavior.
Genre Aufsatzsammlung.
Network Numbers (OCoLC)922342
(OCoLC)ocm00922342
WorldCat Search OCLC WorldCat
WorldCat Identities Clarke, Peter.
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