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Marketingtheorie; verhaltensorientierte Erklärungen von Marktreaktionen. Hrsg. von Werner Kroeber-Riel.


Köln, Kiepenheuer & Witsch [1972] . In German.
ISBN 346200896X

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.2 .K78 Off-site
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Subjects Marketing research.
Series Neue wissenschaftliche Bibliothek, 52.
Description 412 p. illus. 24cm.
Notes Includes bibliographies.
Network Numbers (OCoLC)00889636
(OCoLC)889636
WorldCat Search OCLC WorldCat

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