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Marketing and the ecological crisis.


New York, Harper and Row [1974] .
ISBN 9780060420819, 0060420812

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Subjects Human ecology.
Marketing -- Social aspects.
Series Perspectives on marketing series.
Description viii, 147 pages 21 cm.
Copyright Date [1974]
Notes Includes bibliographical references.
Summary This provocative description of how consumption modifications can reduce rising environmental stresses clearly shows how marketing technology can contribute to revising lifestyles and gaining acceptance of ecological imperatives for human survival. The author raises vital questions about using marketing technology as a viable alternative to coercive proposals for assuring compliance to ecological sanctions. His timely explanation of the theory and practice of responsible consumption includes proposals for limiting ownership of durables and for lengthening product life. Among the other topics explored are marketing as a social process and market-directed resource allocation, marketing as a provisioning technology - product planning, packaging, and distribution are all discussed - and programs for implementing ecological objectives and introducing ecologically benign technologies.
Contents 1. Marketing from an Ecological Perspective -- 2. Theory and Practice of Responsible Consumption -- 3. Marketing as a Social Process -- 4. Marketing as a Provisioning Technology -- Ecology from a Marketing Perspective.
Network Numbers (OCoLC)827894
(OCoLC)ocm00827894
WorldCat Search OCLC WorldCat
WorldCat Identities Fisk, George, 1922-
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