cover image

The art of using science in marketing. Foreword by Martin Mayer.


New York, Harper & Row [1974] .
ISBN 0060453206, 0060453214

Location Call Number Status Consortium Loan
American
LIB stacks
HF5415 .R27 Available Request
UDC
Van Ness stacks
HF5415 .R27 Request
WRLC Shared Collections Facility
HF5415 .R27 Off-site
Request
George Mason
Fenwick stacks
HF5415 .R27 Available Request
Georgetown
Lauinger stacks
HF5415 .R27 Available Request
Lauinger stacks
HF5415 .R27 Available Request
Subjects Marketing research.
Marketing.
Product management.
Description xix, 298 p. illus. 24 cm.
Notes Bibliography: p. [265]-289.
Network Numbers (OCoLC)00827880
(OCoLC)827880
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks