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Advertising, management, and society: a business point of view. [Edited by] Francesco M. Nicosia.

; United States. Federal Trade Commission ; American Association of Advertising Agencies ; Association of National Advertisers ; University of California, Berkeley. Graduate School of Business Administration
New York, McGraw-Hill [1974] .
ISBN 0070465282

Location Call Number Status Consortium Loan
American
LIB stacks
HF5813.U6 N52 Available Request
UDC
Van Ness stacks
HF5813.U6 N52 Request
Van Ness stacks
HF5813.U6 N52 Request
Georgetown
Off-Campus Shelving
HF5813.U6 N52 Available Request
Off-Campus Shelving
HF5813.U6 N52 Available Request
Marymount
Marymount Main stacks
HF5813.U6 N661 1974 Available Request
Other Authors United States. Federal Trade Commission.
American Association of Advertising Agencies.
Association of National Advertisers.
University of California, Berkeley. Graduate School of Business Administration.
Subjects Advertising -- United States.
Advertising.
Description xx, 386 p. illus. 24 cm.
Notes A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Bibliography: p. 371-377.
Geographic Area United States
Network Numbers (OCoLC)00821372
(OCoLC)821372
WorldCat Search OCLC WorldCat

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