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Multiattribute decisions in marketing: a measurement approach [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.

; Wind, Yoram
Hinsdale, Ill., Dryden Press [c1973] .
ISBN 0030919150

Location Call Number Status Consortium Loan
LIB stacks
HF5415.3 .G697 Available Request
George Mason
Fenwick stacks
HF5415.3.G74 M8 Available Request
Other Authors Wind, Yoram
Subjects Decision making.
Marketing research.
Motivation research (Marketing)
Description xvii, 396 p. illus. 24 cm.
Notes Includes tables and index.
Bibliography: p. 374-387.
Network Numbers (OCoLC)00779850
WorldCat Search OCLC WorldCat


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