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The environment of marketing management; selections from the literature [edited by] Robert J. Holloway [and] Robert S. Hancock.

; Hancock, Robert Spencer
3d ed.. New York, Wiley [1974] .
ISBN 047140716X

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HF5415 .H742 1974 Off-site
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HF5415 H742 1974 Available Request
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Other Title The environment of marketing management.
Other Authors Hancock, Robert Spencer.
Subjects Consumers.
Marketing.
Description xiii, 531 p. illus. 26 cm.
Notes Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.
Includes bibliographical references.
Network Numbers (OCoLC)00737209
(OCoLC)737209
WorldCat Search OCLC WorldCat

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