Advertising media; creative planning in media selection [by] Lyndon O. Brown, Richard S. Lessler [and] William M. Weilbacher.

; Lessler, Richard S ; Weilbacher, William M
New York, Ronald Press Co. [1957] .

Location Call Number Status Consortium Loan
WRLC
Shared E-Resources Collection - Available to All
HathiTrust
American
WRLC Shared Collections Facility
HF5823 .B732 Off-site
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Other Authors Lessler, Richard S.
Weilbacher, William M.
Subjects Advertising.
Market surveys.
Description 395 p. illus. 24 cm.
Network Numbers (OCoLC)00721738
(OCoLC)721738
WorldCat Search OCLC WorldCat

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