The European approach to U.S. markets; product and promotion adaptation by European multinational corporations [by] James J. Ward.


New York, Praeger [1973] .

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HD 69 .F6 W37 1973 Off-site
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WRLC Shared Collections Facility
HD 69 .F6 W37 Off-site
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American
WRLC Shared Collections Facility
HD69.F6 W37 Off-site
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Georgetown
Lauinger stacks
HD69.F6 W37 1973 Available Request
Subjects Corporations, European -- United States.
Corporations, European.
Internationale ondernemingen.
Marketing.
Sociétés européennes -- États-Unis.
United States.
Series Praeger special studies in international economics and development.
Description xii, 114 pages 25 cm.
Copyright Date [1973]
Notes Includes bibliographical references (pages 101-108).
Geographic Area United States
Europe, Western
Network Numbers (OCoLC)698683
(OCoLC)ocm00698683
WorldCat Search OCLC WorldCat
WorldCat Identities Ward, James J.
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