Developing a product strategy: planning, production, promotion. Contributors: John F. Bahm, Jr. [and others] With an introd. by Philip Marvin. Elizabeth Marting, editor.

; Bahm, John F
New York [1959] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
no.36-40 bound together
WRLC Shared Collections Facility
HD21 .A63 no.36-40 Off-site
Request
Georgetown
Off-Campus Shelving
HD69.N4 A5 Available Request
Other Authors Bahm, John F.
Subjects New products.
Series AMA management report, no. 39.
Description 352p. illus.,diagrs. 24cm.
Network Numbers (OCoLC)00682329
(OCoLC)682329
WorldCat Search OCLC WorldCat

Services

Export citation to: RefWorks