Modern marketing management; selected readings, edited by R.J. Lawrence and M.J. Thomas.

; Thomas, Michael J
[Harmondsworth, Eng., Baltimore] Penguin Books 1971.

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HD30 .L38 Off-site
Other Authors Thomas, Michael J.
Subjects Marketing -- Management.
Description 413 p. : ill. ; 19 cm
Notes Includes bibliographical references (p. 395-396) and index.
Network Numbers (OCoLC)00638777
WorldCat Search OCLC WorldCat


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