The story of advertising.


New York, Ronald Press Company [1958] .

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5811 .W6 Available Request
American
LIB stacks
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Mullen Library stacks
HF5811 .W87 Available Request
Georgetown
Lauinger stacks
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Subjects Advertising -- History.
Advertising.
Description 512 pages illustrations 23 cm
Copyright Date [1958]
Notes Includes bibliographical references.
Contents What is advertising? -- Strawberries red and cherries in the rise: cries, signs and cards -- Houghton, Addison, Steele: early English newspaper advertising -- Benjamin Franklin, advertising man: early American advertising -- Dr. Johnson, the Times, and Matthew Carey: eighteenth-century England -- New York, Philadelphia, and New England: American newspapers after 1800 -- Nineteenth-century English advertising and its magazine critics -- Origins of the advertising agent -- Phineas Taylor Barnum: "I thoroughly understood the art of advertising ..." -- Mid-nineteenth-century and Civil War advertising -- John Wanamaker: "advertising experts ... an irresistible power" -- The magazines succumb to advertising -- Cyrus H.K. Curtis: "advertising is the essence of public contact" -- Bacon, tea, and soap: Thomas Lipton and Thomas Barratt -- Impresarios, agents, and scribes -- Rhymes and rhymesters -- Folk characters and slogans -- Bonebreakers and safeties: bicycle advertising -- The Chicago discipline -- Duryea to Model T: early automobile advertising -- Repentance and reform -- The role of advertising in World War I -- Advertising unlimited: the 1920's -- A new medium: the debut of radio -- The combines assault on advertising in the 1930's -- Advertising's counter-attack -- Advertising as a weapon in World War II -- The modern advertising agency -- The newer advertising -- Summary and conclusion.
Genre History.
Network Numbers (OCoLC)586109
(OCoLC)ocm00586109
WorldCat Search OCLC WorldCat
WorldCat Identities Wood, James Playsted, 1905-
Publication timeline, list of works, related names and subjects and other information

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