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Quantitative techniques for marketing decisions [by] Marvin A. Jolson [and] Richard T. Hise.

; Hise, Richard T., author
New York, Macmillan [1973] .
ISBN 0023611502, 9780023611506

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George Washington
WRLC Shared Collections Facility
HF 5415 .J62 Off-site
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WRLC Shared Collections Facility
HF 5415 .J62 Off-site
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WRLC Shared Collections Facility
HF 5415 .J62 Off-site
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American
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HF5415 .J58 Off-site
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UDC
Van Ness stacks
HF 5415 .J62 Available Request
George Mason
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Georgetown
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Marymount
Marymount Main stacks
HF5415 .J75 1973 Available Request
Other Authors Hise, Richard T.,
Subjects Marketing -- Decision making.
Marketing -- Mathematical models.
Marketing -- Simulation methods.
Description xi, 238 pages illustrations 24 cm
Copyright Date [1973]
Notes Includes bibliographical references.
Contents Part one. Structure. The concept of the structure of a discipline -- Queer customs, potsherds, and skulls -- Anthropology: its present interests -- What economists know -- Problems and goals -- The subject-matter of economics -- A conceptual structure for geography -- The spirit and purpose of geography -- Geography teaching and the structure of the discipline -- The idea of history -- What are historical facts? -- The limitations of history -- History -- a science? -- The nature of political science -- The behavioral approach in political science; epitaph for a monument to a successful protest -- An approach to the analysis of political systems -- The science of sociology -- Invitation to sociology.
Part three. Strategies. Needed: a theory of instruction -- Anthropology and the social studies -- Anthropology brings human nature into the classroom -- Using anthropology to teach New York state history -- Economic methodology and the social studies program -- The organic curriculum: a new experiment in economic education -- 'Twas the night before Christmas -- a lesson in supply and demand for second grade -- The children's organization for needy children -- a sixth grade project -- Ragic -- a model nation: an eighth grade project in economics -- Opening up the closed areas of economics -- Major concepts in geography -- Studying other countries -- Developing social science concepts in the kindergarten -- Improving the use of maps in the elementary school -- An experiment in problem-solving -- The historical method in the teaching of history.
Part two. Models. The study of education as the study of models -- History in the secondary school -- A revolution in the social studies: still needed? -- School history and the historical method -- A discipline for the social studies -- Revising the social studies: what is needed? -- Man: a course of study -- Teaching history as inquiry -- The analysis of public controversy: new focus for social studes.
Using source material with children -- "See and suppose," learning through discovery in the social studies -- The concept unit in the social studies -- Art: a social study -- Using documentary material in the American history course -- Using speeched to enrich history instruction -- Using poetry to vitalize history -- Contributions of creative dramatics to teaching social studies -- Unifying the study of American history and literature -- Using AV materials inductively in the social studies -- Games for learning -- Utilizing the methods of the political scientist in the social studies classroom -- Problems in teaching the constitution of the United States -- Case study approaches in social studies -- Revolution and justice: role-playing in social studies -- Junior high school social studies: an experimental program -- Developments in simulation of international relations in high school teaching -- War or peace: a simulation game -- The methods of the behavioral scientist as tools of learning -- Using the strategies of sociology in social education -- Sociodrama as a teaching technique.
Network Numbers (OCoLC)584459
(OCoLC)ocm00584459
WorldCat Search OCLC WorldCat
WorldCat Identities Jolson, Marvin A.
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