Basis for marketing decision through controlled motivation research.


New York, Liveright Pub. Corp. [1961] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415 .C518 Off-site
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Subjects Motivation research (Marketing)
Description 282p. illus. 22cm.
Network Numbers (OCoLC)00542288
(OCoLC)542288
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