Marketing behavior and executive action; a functionalist approach to marketing theory.


Homewood, Ill., R.D. Irwin, 1957.

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Subjects Marketing.
Description viii, 487 pages 24 cm
Copyright Date 1957.
Notes Includes bibliographical references.
Network Numbers (OCoLC)530261
(OCoLC)ocm00530261
WorldCat Search OCLC WorldCat
WorldCat Identities Alderson, Wroe.
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