Communications in modern society; fifteen studies of the mass media, prepared for the Univ. of Illinois Institute of Communications Research, and edition by Wilbur Schramm.
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Lauinger Woodstock stacks
Schramm, Wilbur, 1907-1987,
Communication and traffic.
vi, 252 pages 24 cm
Also issued online.
Communications in modern society, by Wilbur Schramm.--Communications and government, by F.S. Siebert.--Economic problems in private ownership of communications, by C.V. Kinter.--Implications of the decreasing numbers of competitive newspapers, by R.B. Nixon.--Psychology of the communication process, by Carl Hovland.--Psychology of communication by picture, by Edgar Dale.--The sociology of literature, by Leo Lowenthal.--The reading audience, by R.O. Nafziger.--The listening audience, by E.C. Wilsn.--The challenge of the new media, by H.M. Beville, Jr.--Communications as a social instrument, by J.E. Ivey, Jr.--Problems of measuring public opinion, by Clyde Hart.--Communications and public opinion, by Bernard Berelson.--Role of criticism in management of mass communications, by Paul Lazarsfeld.--Professional freedom and responsibility in the press, by R.D. Casey.--The responsibilities of an editor, by R.J. Blakely.--One hundred titles for further reading (pages -252).
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