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Product planning simplified [by] Philip Marvin.


[New York] American Management Association [1972] .
ISBN 081445299X

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HD20.5.N4 M37 Off-site
Request
George Mason
Fenwick stacks
HD69.N4 M3 Available Request
Subjects Marketing -- Management.
Marketing research.
New products.
Product management.
Description xviii, 221 p. illus. 24 cm.
Network Numbers (OCoLC)00483424
(OCoLC)483424
WorldCat Search OCLC WorldCat

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