New product planning for changing markets. Martin R. Warshaw and Gerard P. Murphy, editors.

; Warshaw, Martin R., editor ; Murphy, Gerard P., editor ; American Marketing Association. Detroit Chapter
Ann Arbor, Bureau of Business Research, University of Michigan [1968] .

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George Washington
WRLC Shared Collections Facility
HF 5006 .M46 no.47 Available Request
American
WRLC Shared Collections Facility
No.46-48 bound together and held at WRLC Center
WRLC Shared Collections Facility
HF5006 .M46 no.46-48 no.46-48 Off-site
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Other Authors Murphy, Gerard P.,
Warshaw, Martin R.,
American Marketing Association. Detroit Chapter.
Subjects New products.
Series Michigan business papers ; no. 47.
Description ix, 103 pages illustrations 23 cm.
Copyright Date [1968]
Notes "Sponsored by the Detroit Chapter of the American Marketing Association."
Includes bibliographical references.
Network Numbers (OCoLC)454802
(OCoLC)ocm00454802
WorldCat Search OCLC WorldCat

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