Measuring and evaluating public relations activities.


[New York], [American Management Association, General Management Division], [1968] .

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Other Authors American Management Association. General Management Division.
Subjects Public relations.
Description 30 pages 28 cm.
Copyright Date [1968]
Contents Measuring public relations results / J.T. Cunningham -- Bench-mark studies of attitudes and awareness among target audiences / J.L. Palshaw -- MONY, computers, and publicity management / J.E. Schoonover and I. Schultz -- Measurement of publicity effectiveness by inquiry analysis / C. Ruff -- External house publication measurement : a case history of Aramco world / B.W. Roper -- Printed material readership measurement / T. Weber, Jr. -- How to make company publications more persuasive / P.I. Lyness.
Network Numbers (OCoLC)432495
(OCoLC)ocm00432495
WorldCat Search OCLC WorldCat

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