Consumer-oriented packaging.


[New York, American Management Association, Packaging Division, c1967] .

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Location Call Number Status Consortium Loan
American
LIB stacks
Nos.103-110 bound together. For circ status search k=BCW7006
HD21 .A64 no.106 Request
Other Authors American Management Association. Packaging Division.
Subjects Packaging.
Series A.M.A. management bulletin (1967) ; no.106.
Description 28 p. 28 cm.
Notes Bibliographical footnotes.
Contents New concepts in packaging, by G. Goldberg.--Advertising and packaging: the agency role in the relationship, by E. S. Mahany.--A reappraisal of consumer package performance, by D. J. Freiman.--Increased profit through improved packaging, by T. W. Wuerthner.--Centralized meat packaging; fresh versus frozen, by W. O. Griffiths.--Quality and its control, by C. H. Bubb.
Network Numbers (OCoLC)00432311
(OCoLC)432311
WorldCat Search OCLC WorldCat

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