The advertising rate structure in the daily newspaper industry.


Englewood Cliffs, N.J., Prentice-Hall [1963] .

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Subjects Advertising, Newspaper.
American newspapers -- Statistics.
American newspapers.
Series Ford Foundation. Doctoral dissertion series.
Description xiv, 94 pages diagrams 24 cm.
Copyright Date [1963]
Notes Originally submitted as thesis, University of Chicago.
Includes bibliographical references (pages 87-94).
Genre Statistics.
Network Numbers (OCoLC)424529
(OCoLC)ocm00424529
WorldCat Search OCLC WorldCat
WorldCat Identities Ferguson, James Milton.
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