Cases in advertising management [by] Harper W. Boyd, Jr., Vernon Fryburger [and] Ralph Westfall.


New York, McGraw-Hill [c1964] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5823 .B7138 Off-site
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Subjects Advertising -- Case studies.
Description xi, 426 p. illus., ports., maps, diagrs., tables. 23 cm.
Notes Includes bibliographical references.
Network Numbers (OCoLC)00421534
(OCoLC)421534
WorldCat Search OCLC WorldCat

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