The measurement of cumulative advertising effects.


Englewood Cliffs, N.J., Prentice-Hall [1964] .

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF5821 .P2 Available Request
American
LIB stacks
HF5821 .P2 Available Request
Catholic
Mullen Library stacks
HF5821.P15 M4 Available Request
George Mason
Fenwick stacks
HF5821 .P2 1964 Available Request
Georgetown
Off-Campus Shelving
HF5821 .P2 Available Request
Subjects Advertising.
Marketingforschung.
Messung.
PubliciteĢ.
Werbewirkung.
Series Ford Foundation doctoral dissertation series.
Description xiv, 101 pages diagrams, tables 24 cm.
Copyright Date [1964]
Notes Includes bibliographical references (pages 99-101).
Network Numbers (OCoLC)420191
WorldCat Search OCLC WorldCat
WorldCat Identities Palda, Kristian S.
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