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An introduction to consumer behavior [by] James U. McNeal.


New York, Wiley [1973] .
ISBN 0471587001, 9780471587002

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Subjects Consumer behavior.
Marketing research.
Description xvi, 328 p. illus. 23 cm.
Notes Bibliography: p. 280-319.
Network Numbers (OCoLC)00388676
(OCoLC)388676
WorldCat Search OCLC WorldCat

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