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Marketing research: management and methods [by] Walter B. Wentz.


New York, Harper and Row [1972] .
ISBN 9780060470074, 0060470070

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Subjects Marketing research -- Statistical methods.
Marketing research.
Marketingforschung.
Marktonderzoek.
Description xii, 590 pages illustrations 24 cm
Copyright Date [1972]
Notes Includes bibliographical references.
Network Numbers (OCoLC)379069
(OCoLC)ocm00379069
WorldCat Search OCLC WorldCat
WorldCat Identities Wentz, Walter B.
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