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Managing the marketing function: concepts, analysis, and application [by] John M. Rathmell.


New York, Wiley [c1969] .
ISBN 0471709247

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415 .W5 v.2 Off-site
Request
UDC
Van Ness stacks
HF5415.13 .R3 Available Request
Subjects Marketing -- Management.
Description xxi, 636 p. illus. 23 cm.
Notes Bibliographical footnotes.
Network Numbers (OCoLC)00374180
(OCoLC)374180
WorldCat Search OCLC WorldCat

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