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Marketing management [by] Harper W. Boyd, Jr. [and] William F. Massy.

; Massy, William F
New York, Harcourt Brace Jovanovich [1972] .
ISBN 0155551124

Location Call Number Status Consortium Loan
American
LIB stacks
HF5415.13 .B669 Available Request
George Mason
Fenwick stacks
HF5415.13 .B669 Available Request
Other Authors Massy, William F.
Subjects Marketing -- Management.
Description xii, 618 p. illus. 24 cm.
Notes Includes bibliographical references.
Network Numbers (OCoLC)00341113
(OCoLC)341113
WorldCat Search OCLC WorldCat

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