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Organizational buying behavior / Frederick E. Webster, Jr., Yoram Wind.

; Wind, Yoram, author
Englewood Cliffs, N.J. : Prentice-Hall, [1972] .
ISBN 0136409539, 9780136409533

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5437 .W43 Missing
American
WRLC Shared Collections Facility
HF5415 .P6 v.9 v.9 Off-site
Request
WRLC Shared Collections Facility
HF5415 .P6 v.9 Off-site
Request
George Mason
Fenwick stacks
HF5437.W4 O7 Available Request
Georgetown
Off-Campus Shelving
HF5437 .W43 Available Request
Marymount
Marymount Main stacks
HF5437 .W379 1972 Available Request
Other Authors Wind, Yoram,
Subjects Achat.
Approvisionnement dans l'entreprise.
Beschaffungsorganisation.
Einkaufspolitik.
Industrial procurement.
Purchasing.
Unternehmen.
Series Prentice-Hall foundations of marketing series.
Description xi, 132 pages : illustrations ; 23 cm.
Copyright Date [1972]
©1972
Notes Includes bibliographical reference and index.
Contents The nature and study of organizational buying behavior -- Alternative views of organizational buying behavior -- An organizational buying behavior model -- Environmental influences on organizational buying behavior -- Organizational influences on buying behavior -- Interpersonal influences in organizational buying -- Individual behavior and organizational buying -- Implications for marketing strategy.
Network Numbers (OCoLC)341005
(OCoLC)ocm00341005
WorldCat Search OCLC WorldCat
WorldCat Identities Webster, Frederick E.
Publication timeline, list of works, related names and subjects and other information

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