The new style in election campaigns.


Boston, Holbrook Press [1972] .

Location Call Number Status Consortium Loan
American
LIB stacks
JK2281 .A47 Available Request
LIB stacks
JK2281 .A47 Available Request
Subjects Campaign management.
Political campaigns -- United States.
Political psychology.
Politics, Practical.
United States -- Politics and government -- 1961-
Description vii, 392 p. 23 cm.
Notes Includes bibliographical references.
Contents The new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.--Campaign management grows into national industry, Congressional quarterly.--How the "I dare you!" candidate won, by H. N. D. Fisher.--The agency knack of political packaging, by W. T. Spencer.--The role of political parties in the new campaigning, by R. Agranoff.--Information technology and the political campaigner, R. L. Chartrand.--Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.--Basic information systems-P.I.P.S., by V. P. Barabba.--Polls and politics in the United States, by L. Harris.--Polling for a presidential candidate, by T. W. Benham.--The simulmatics project, by I. de S. Pool and R. Abelson.--The emerging conventions of campaign television, by S. Kelley, Jr.--Politicking on television, National journal.--Candidate exposure in uncontrolled media, by R. MacNeil.--The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.--Media, marketing strategy in a major campaign, by D. W. Osten.--Adventures of an image specialist, by G. Wyckoff.--Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.--Communications and politics: the media and the message, by H. E. Alexander.
Geographic Area United States
Network Numbers (OCoLC)00329509
(OCoLC)329509
WorldCat Search OCLC WorldCat

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