The science of human communication; new directions and new findings in communication research.


New York, Basic Books [1963] .

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Subjects Communicatiewetenschap.
Communication.
Comunicacao.
Kommunikation.
Massacommunicatie.
Mudanca Social.
Description 158 pages 22 cm
Copyright Date [1963]
Notes First broadcast on the worldwide English service of the Voice of America in spring, 1962.
Includes bibliographical references.
Contents Communication research in the United States / Wilbur Schramm -- The theory of cognitive dissonance / Leon Festinger -- An exploration into semantic space / Charles E. Osgood -- The new "scientific" rhetoric / Nathan Maccoby -- Personality as a factor in susceptibility to persuasion / Irving L. Janis -- The social effects of mass communication / Joseph T. Klapper -- The diffusion of new ideas and practices / Elihu Katz -- Mass media and personal influence / Paul Lazarsfeld and Herbert Menzel -- The effects of television on children / Eleanor E. Maccoby -- The effect of communication on voting behavior -- Teaching machines and programmed instruction / Arthur A. Lumsdaine.
Network Numbers (OCoLC)306850
(OCoLC)ocm00306850
WorldCat Search OCLC WorldCat
WorldCat Identities Schramm, Wilbur, 1907-1987,
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