Understanding media : the extensions of man / by Marshall McLuhan.


[1st ed.]. New York : McGraw-Hill, [1964] .

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Other Title Extensions of man.
Subjects Communication and traffic.
Communication.
Massacommunicatie.
Massamedia.
Medien.
Technologie et civilisation.
Technologie.
Technology and civilization.
Technology.
Transports et communications.
Description vii, 359 pages ; 22 cm
Copyright Date [1964]
©1964
Summary McLuhan's view of a media-sculpted society of the future.
Contents Medium is the message -- Media hot and cold -- Reversal of the overheated medium -- The gadget lover: Narcissus as narcosis -- Hybrid energy: les liaisons dangereuses -- Media as translators -- Challenge and collapse: the nemesis of creativity -- The spoken word: flower of evil? -- The written word: an eye for an ear -- Roads and paper routes -- Number: profile of the crowd -- Clothing: our extended skin -- Housing: new look and new outlook -- Money: the poor man's credit card -- Clocks: the scent of time -- The print: how to dig it -- Comics: Mad vestibule to TV -- The printed word: architect of nationalism -- Wheel, bicycle, and airplane -- The photograph: the brothel-without-walls -- Press: government by news leak -- Motorcar: the mechanical bride -- Ads: keeping upset with the Joneses -- Games: the extensions of man -- Telegraph: the social hormone -- The typewriter: into the age of the iron whim -- The telephone: sounding brass or tinkling symbol? -- The phonograph: the toy that shrank the national chest -- Movies: the reel world -- Radio: the tribal drum -- Television: the timid giant -- Weapons: war of the icons -- Automation: learning a living.
Network Numbers (OCoLC)305387
WorldCat Search OCLC WorldCat
WorldCat Identities McLuhan, Marshall, 1911-1980,
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