Promotion: persuasive communication in marketing [by] Rollie Tillman and C.A. Kirkpatrick.

; Kirkpatrick, Charles Atkinson, author
Rev. ed.. Homewood, Ill., R.D. Irwin, 1972.

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415 .T56 1972 Off-site
Request
American
WRLC Shared Collections Facility
HF5415 .T56 1972 Off-site
Request
UDC
Van Ness stacks
HF 5415 .T56 1972 Available Request
WRLC Shared Collections Facility
HF5415 .T56 1972 Off-site
Request
Howard
Business Library stacks
HF5415 .T56 1972 Available Request
Marymount
Marymount Main stacks
HF5438.5 .T577 1972 Available Request
Other Authors Kirkpatrick, Charles Atkinson,
Subjects Communication persuasive.
Persuasion (Rhetoric)
Sales promotion.
Ventes -- Promotion.
Description xi, 536 pages illustrations 24 cm
Copyright Date 1972.
Notes Includes bibliographical references.
Contents Part I -- Introduction to Promotion -- The role of promotion in marketing -- Part II -- Behavior and communication -- Individual behavior -- Buyer behavior -- Communication -- Part III -- Elements of persuasion: Personal selling -- Personal selling as persuasive communication -- Sales management -- Part IV -- Elements of persuasion: Advertising -- Advertising as persuasive communication -- Advertising media -- Advertising management -- Part V -- Elements of Persuasion: Sales Promotion -- Stimulating manufacturers' salesmen and retailers -- Stimulating ultimate consumers -- Part VI -- Elements of persuasion: Indirect promotion -- Public relations -- Publicity and institutional advertising -- Part VII -- Management of the promotion program -- Promotion goals and strategies -- Planning promotional programs -- Budgeting and scheduling promotion programs -- Evaluation and control of promotion.
Network Numbers (OCoLC)281879
(OCoLC)ocm00281879
WorldCat Search OCLC WorldCat
WorldCat Identities Tillman, Rollie.
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